Leeds
Re-branding a vital British charity
SCARD is a less well known yet incredibly important charity who assist victims and relatives of road traffic accidents. They required a re-fresh of their existing logo which we approached from a sympathetic, caring angle, utilising a softer font and colour palette. The rebrand led to us redesigning SCARD’s information handbooks - given to road accident victims and their families. The overall impression is to give the recipients a feeling that SCARD understand how they feel and can offer support 24 hours a day, everyday.
"Suggested by one of our Trustees, we found FORM very understanding of our particular needs and above all patient and long suffering - an essential attribute as the trustees debated the pro’s and con’s of change! We now have a terrific new logo more fitting to marketing our charity and our printed matter now looks professional and is envy of everyone who sees it."
Carole Whittingham, Director SCARD
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