Lancashire

Jam and preserves maker Chiver's Hartley's had always been faced with the problem of messy sandwich times for busy parents - trying to make sure the jam doesn't end up everywhere but the toast can be difficult.

The problem was answered by the use of squeezy jam packs - tactile, easy to use and mess-free, the malleable bags became a big hit with jam lovers everywhere. We were fortunate enough to be commissioned to create the packaging for them using melting fruit illustrations to communicate the idea of how the jam is created.