Huddersfield

Following a successful pitch, we were awarded a new project for CIDA (Creative Industries Development Agency) and Doncaster Council. This involved creating various marketing materials to sit within the ‘Success Doncaster’ initiative. ‘Creativity in Business’ is aimed at people in the area who are interested in starting their own creative business - a title that named the project and instantly defined the initiative.

Encouraging growth in the creative sector gave rise to the concept of ‘Grow your own creative business’, using a literal, illustrated interpretation of the line across a variety of marketing materials including mailers, beer mats and exhibitions, to raise awareness of the new initiative.

Each year HOST (Huddersfield Open Studio Trail) exhibits art and crafts by local artists in and around the town. A vital marketing tool for the event is the guide. On this occasion with over 100 artists participating, the guide became a double sided brochure - one half  for rural venues and the other urban. The reader could simply flip the guide over to read about the in and out of town events.